View Our Webinar: The Power of Behavioral Data for B2B Marketing Programs
Last week we ran a live webinar entitled: The Power of Behavioral Data for B2B Marketing Programs.
We were pleased to have Eric Wittlake, of Babcock & Jenkins, and Madison Logic CEO Erik Matlick, discuss the future of lead nurturing for B2B marketers.
Among the topics discussed were seeing, understanding and acting upon buyer behavior; as well as some key insights on analyzing the peak discovery phase of the buying cycle.
You can view the webinar here:
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