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Work smarter, not harder in 2023. Download the 2023 Full-Funnel ABM Playbook.

View Our Webinar: The Power of Behavioral Data for B2B Marketing Programs

By Nick Price

Behavioral Analytics

19

November

Last week we ran a live webinar entitled: The Power of Behavioral Data for B2B Marketing Programs.
We were pleased to have Eric Wittlake, of Babcock & Jenkins, and Madison Logic CEO Erik Matlick, discuss the future of lead nurturing for B2B marketers.
Among the topics discussed were seeing, understanding and acting upon buyer behavior; as well as some key insights on analyzing the peak discovery phase of the buying cycle.
You can view the webinar here:

Nick Price

Blog

Should B2B Marketers be Don Draper or a Data Scientist?

Behavioral Analytics

Take Lead-To-Revenue Management Beyond The Campaign | Forrester Report

Behavioral Analytics

Why Businesses Need to Embrace Content Consumption Monitoring | MarketingProfs.com

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