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Work smarter, not harder in 2023. Download the 2023 Full-Funnel ABM Playbook.

Video: Intent-Driven Content Marketing

By Madison Logic Team

Content marketing. It is an essential tool for today’s b2b marketer. But it can be even more powerful for marketers who supercharge their content marketing programs with intent data. Watch this video to learn more about it.

Transcript: Content. It’s the engine that drives today’s most powerful marketing organizations. It is the driving force that informs your prospects about your products and sets you apart from your competition.
Without it, or with weak or irrelevant content, your marketing will never get in gear.
But what is relevant content? Today’s prospects expect increasingly relevant experiences, content that fulfils their needs at exactly the right times. For b2b, this means marketers must not only understand who their prospects are, but when and where they are in the buying cycle.
According to Forrester research, 74% of businesses conduct more than half of their research online before making an offline purchase…
… so it’s crucial that your company is in front of them when they’re doing this research.
What’s more, if you’re not producing the content that a prospect wants, it could fall flat as well. However, Intent data can inform content creation.
Madison Logic’s Content Marketing Services is the only resource of its kind with access to Intent Data. Intent data reveals who is researching what and when. Listening to intent signals tells what prospects are researching and when they are researching it.
Madison Logic brings together a seasoned team of market experts that can help you create powerful content across all media types in more than 10 areas of vertical expertise.
With the insight that Intent Data brings, Madison Logic can turbocharge your marketing by creating content that aligns with the topics that are surging in the marketplace and placing the right content in front of your prospects when they’re exhibiting the most propensity to buy.
Content. It’s essential to b2b marketing success. And with Madison Logic’s Content Marketing Services as a partner, you’ll be on track to delivering the most powerful return on your marketing investment.

Madison Logic Team

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