In every corner of the marketing world these days you will find marketers of all stripes worshiping at the altar of the “Click.” The problem is that from the standpoint of real, bottom-line marketing results, the “Emperor of Clicks” has no clothes.
The fact is, the click has become an end unto itself for too many marketers. Far from being the end-goal, the click is actually just the first step toward creating relevant engagement with a person, of course it can ultimately lead to a strong customer relationship. Marketing was never meant to be “click it and forget it” and today’s marketer needs to realize that marketing is really about creating revenue and relationships.
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