Are you targeting the right buyers? Download the State of the Buyer Report: Future of Work Edition. Learn More
Are you targeting the right buyers? Download the State of the Buyer Report: Future of Work Edition.

The Power of Programmatic in Brand Building

By Nick Price

theidm.com
For years, programmatic advertising has been synonymous with performance-driven marketing, offering real-time opportunities to drive customers through to the sharp end of the purchase cycle. But this efficiency and performance to drive sales has perhaps meant that marketers have not fully appreciated the power that programmatic has to effectively build brands in a uniquely engaging and personalised way.
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Image via brett jordan

Nick Price

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