Digital marketers are constantly pressured to justify their budget spending, and one of the simplest ways to help nail down solid return on investment numbers is to properly identify leads, a panel at the Lead Generation Summit 2013 said. ┬áHow Much Should Leads Cost?┬á[…] Qualified leads are more expensive, and inbound generated leads are generally cheaper than outbound ones. Additionally, leads can vary in cost by vertical, Erik Matlick, CEO of Madison Logic, a lead generation firm said. Average costs per lead for HR might be US$ 45, but for healthcare it might be US$ 65, 2012 data from Madison Logic showed.
That’s No Lead, That’s a Prospect #leadgen2013
02
October
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