Are you targeting the right buyers? Download the State of the Buyer Report: Future of Work Edition.
In a surprising development, the largest b2b advertisers spent 2.7% less on display ads in 2014 than they did in 2013. According to AdAge’s analysis of a Kantar Media study, spending declined $19M, dropping from $704M to $685M.
See the full results of the study here.
Madison Logic Team
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