Predictive Marketing Is the New Frontier for Marketing Technology

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68% of Advanced CRM and Marketing Automation Users Believe Predictive Marketing Capabilities Are Key to Future Success

SAN MATEO,CA–(Marketwired – Oct 13, 2015) – A new study of senior marketing professionals found that 68% of adopters of email, CRM and marketing automation solutions said that predictive marketing is key to future success. In addition, an overwhelming 98% of the most mature marketers surveyed, who comprised one-third of respondents, revealed that they are either fully committed to deploying predictive marketing or are currently implementing predictive marketing in some capacity. The research suggests that predictive marketing is beginning to move from buzz to business value across B2B companies of all sizes.

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