Next On Consumers’ To-Block List: Content Marketing!
It was Advertising Week in New York last week, and the discussions about ad blocking, content marketing and media revenue models were manifold.
In one session, Google’s head of advertising, Sridhar Ramaswamy, said that the reason consumers are evading marketing messages is due to “crappy ad experiences,” a technical term in marketing meaning… well, crappy ad experiences. We have all seen and experienced them. For instance, I bought a new laptop last week from a retailer with brick-and-mortar stores as well as an online store. This retailer is now serving me as many crappy laptop ads as possible, even though I just bought one.
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