Combining the precision of big data with relevant content will generate disruptive opportunities for forward looking marketers.
While many brands are still figuring out the basics of content marketing — the daily rhythm, and creation and curation techniques — there’s a larger, more disruptive opportunity on the horizon: big content. Big content gives content marketing the power of big data to create precision targeting of rich content assets. The intersection of big data’s science, and content marketing’s art is a new opportunity for digital marketers to reach and engage audiences like never before, according to Jake Sorofman, research vice president for Gartner for Marketing Leaders.
