Madison Logic: Ad Serving Platform for Lead-Gen

By Madison Logic Team

marketing_vox_social_media_email_marketing_harpointner_aismediaFounder Erik Matlick of pay-per-click ad network IndustryBrains has launched┬áMadison Logic, which he claims is the first full-service ad serving platform that caters specifically to lead generation.┬áThe technology is called LeadFocus. It serves ads via contextual and behavioral targeting, and also provides inventory management, analytics, reporting and lead delivery/management.┬á”Complex algorithms” place ads in front of qualified audiences in real-time; ads can be served on websites, e-newsletters and email blasts.┬áMadison Logic saw a quiet 12-month buildup before today’s formal launch. Its technology has already been licensed to DMNews, iMediaConnection, PC Magazine, Sourceforge and Security Focus. Read More.


Madison Logic Team

Be the first to know

Subscribe to receive the latest B2B marketing research, whitepapers, articles, infographics, ML news, and more.