Madison Logic launches scary-good lead-gen platform retargeting your customer database (VentureBeat)

By Nick Price

Imagine a prospect in your marketing automation system, or an infrequent customer in your  corporate database. Now imagine surrounding that person with ads both subtle and overt on dozens of her favorite websites, all around the internet.

In other words, everywhere she turns, a few or many times a day, your prospect is seeing reasons, rationale, and offers to buy from you. That’s a powerful vision

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for a marketer.

But not just a vision — today Madison Logic is launching exactly that with two new products. VentureBeat spoke to Madison Logic’s chief executive, Erik Matlick, about the platform.

“As far as know it is the first lead generation platform of its kind on the market at this time,” says  Matlick.

Read more at VentureBeat.com

Nick Price

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