Lead Nurturing: How intent data lifted a B2B email campaign’s CTR 248% and forwarding rate more than 400% | Marketing Sherpa

SUMMARY: “I got real with myself, with our team, and our efforts here — what we were doing wasn’t working,” admitted Leann Capesius, Global Marketing Manager, TeamQuest. “I couldn’t keep doing the same thing over and over again expecting different results.”
Computer software company TeamQuest Corporation had previously invested in marketing automation, but wasn’t experiencing the fruitful results it anticipated. To shake things up, the company began utilizing intent data to better target its prospects. Discover how TeamQuest’s first email effort to test the technology resulted in a 248% lift in clickthrough and a more than 400% increase in forwarding rate.

Computer software company TeamQuest Corporation had previously invested in marketing automation, but wasn’t experiencing the fruitful results it anticipated. To shake things up, the company began utilizing intent data to better target its prospects. Discover how TeamQuest’s first email effort to test the technology resulted in a 248% lift in clickthrough and a more than 400% increase in forwarding rate.

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