Intent Driven Account-Based Marketing

By Nick Price


ActivateABM is the only account-based marketing full funnel solution driven by intent data, targeting prospects when they are exhibiting the most propensity to buy.


In a perfect world, every b2b marketing campaign is successful; every lead generation campaign floods your funnel with high quality opportunities.
But the world isn’t perfect.
Most of what’s at a b2b marketer’s disposal usually falls short.
Account-based marketing is a great start to focus efforts and investment on accounts most likely to generate revenue. Many account based marketing solutions will help you reach your known accounts by targeting their IP addresses. But what about the decision makers at accounts you don’t know? IP targeting is no help here.
What’s more, within your named accounts, IP targeting is hitting everybody with that address.
Even the mail room guys are seeing your ad. This is TOO broad!
If you layer demographic data on IP you can precisely target audiences at specific job levels, but this approach has limited scale. In reality, the key decision makers and influencers can be spread throughout the office at all functional levels. How do you reach all these disparate groups?
Madison Logic’s Activate ABM is the only ABM solution powered by intent data that can unify your brand and demand initiatives. Intent data reveals who is researching what and when.
Listening to intent signals tells when prospects are in-market for your products. Every month, Madison Logic listens to 4 billion intent interactions from 400 million decision makers at more than 2 million companies.
By harnessing this data Madison Logic can reach both the accounts you already know plus those you don’t yet know.
And once we identify those accounts, intent allows you to target not only the decision makers in the right department, but all the influencers who have a say in the process. Additionally, intent reveals precisely what topics are most important to your prospects, allowing you to serve exactly the right message to the right people at the right time.
It’s true the world isn’t perfect. But your brand and demand campaigns can be better than your competitors. With Madison Logic’s Activate ABM, you can target the right accounts when they’re exhibiting the most propensity to buy. And sometimes that’s all it takes.


To learn more about intent-driven account-based marketing or ActivateABM please visit: https://www.madisonlogic.com/account-based-marketing/
 

Nick Price

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