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I’m heartened to see that the notion of native programmatic advertising at scale is no longer considered an oxymoron, and that the digital advertising ecosystem has fully accepted it as a viable initiative.
However, there is often a lag between acceptance and action. My goal here is to elaborate on the various opportunities that have emerged to inspire marketers to ramp up their native ad efforts in a meaningful way.
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Image via Gideon Burton
How To Scale Native Programmatic Advertising
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