Four Overlooked B2B Marketing Ideas You Can Use Now

By Nick Price

Many of us are faced with a dizzying array of new marketing technologies and tactics competing for a slice of our time and budget. So what new B2B marketing ideas should you focus on next?

Here are four gems you might have overlooked. In my experience, these are not yet widely used technologies, and the un-tapped potential is vast for most B2B marketing organizations.

1. Account-based advertising

In B2B, the right kind of person employed by the wrong type of company isn’t a good prospect. While account-based marketing has taken off in the last two years, account based marketing adoption still stands at just 24 percent, and account-based advertising is likely used by a small subset of that 24 percent.

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Nick Price

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