Cisco predicts online video will take up four-fifths of all consumer internet traffic by 2019. It’s one of the stars of the web, no question.
The same holds true for digital ads, particularly when it comes to the in-feed video that’s being scattered around our social networks and proving increasingly popular when delivered through native advertising. Facebook, Twitter and Instagram have all adopted scroll-to-play (i.e. autoplay) video formats because they see its potential for advertisers, as have other publishers through native in-feed delivery.