searchitchannel.techtarget.com
Digital marketing, marketing automation and, ultimately, revenue marketing is the path to success that partners need to take as they transform their business, capture customers on their buying journey, build marketing and sales synergy, and increase revenue.
It doesn’t matter if a partner is at square one when it comes to digital marketing or is a more advanced marketer, the important thing is that partners strategically use today’s business-to-business (B2B) digital marketing techniques to find new customers, make more sales and be more successful. Those techniques include social media outreach, webinars, online video and email.
