The rise of digital and overwhelming amount of information now available to anyone in buying mode could be bad news for B2B salespeople.
In fact, according to a recently published report on CIO.com, an estimated 1 million B2B sales jobs could be at risk in the very near future.
We reached out to the industry to gauge just how big digital’s threat is to the B2B salesman. The consensus? Digital could certainly be a threat, but the good salespeople–those who bring value and that one-to-one human connection to the sales process–can never be replaced by a Web site or a product video.