Beware: Native Advertising Regulators Have Finally Grown Restless

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
Today’s column is written by Matthew Savare, a partner at
Nearly three months after the FTC issued its long-awaited native advertising guidelines, the commission on Tuesday settled a complaint against Lord & Taylor regarding the retailer’s alleged failure to disclose payment for a magazine article and social influencer posts on Instagram.
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