Best Practices: Implementing a Winning Account-Based Marketing Strategy
By Maria Geokezas, client services director for Heinz Marketing
As a B2B marketer in 2015, if you aren’t considering ABM for your business, you probably should be. Account-based marketing, named account strategies, it’s basically the same thing. The idea is that you know which companies would be a good fit for your business and your marketing and sales strategies are is aligned to laser focus their resources on that particular group of companies.
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