B2B Marketing: What’s Easy Isn’t Necessarily What’s Right

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Is Your Marketing Making Life Easier for You or Your Prospects?

There’s a saying that doing the easy thing is not the same as doing the right thing. It’s definitely true for B2B marketers—what’s easy for us to produce might not be what is right for our audience to consume.

But we like easy; as children, we were taught that practice makes perfect. We were taught to do the same thing over and over and become an expert at it. We were taught that the more you do something, the more successful you’ll be—and the easier it will get.

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