B2B Inspiration: Hacking Marketing with Scott Brinker

b2bnn.com

Over the past decade, marketing responsibilities and tactics have changed dramatically, a prominent marketing technologist said.

In today’s digital world, Scott Brinker likens the challenges of creating great marketing with those of creating great software.

“They’re both juggling an explosion of digitally powered interactions in a tornado of constant change and innovation,” Brinker said. “They’re both creative and intellectual disciplines that rely on human insight and inspiration, and a new kind of teamwork, to produce remarkable experiences in highly competitive environments.”

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