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ADVENTURES IN B2B MARKETING [VIDEO SERIES]
13
December
1 min
Adventures in B2B Marketing is a series that is hosted by Sonjoy Ganguly, SVP of Product Management at Madison Logic. This video series discusses the wide-world of B2B marketing with a specific emphasis on account based marketing (ABM). In each episode, Sonjoy takes a closer look at everything from the B2B buyer to how content can empower your B2B marketing campaigns. Enjoy the videos and see how these insights can help your marketing initiatives.
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Episode 1: The Anatomy of the B2B Buyer
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Episode 2: The B2B Buyer – Finding Them Where They Live
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Episode 3: The Power of Native
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Episode 4: Always On
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Episode 5: The Power of Content
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Episode 6: The Metrics That Matter
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