On August 6th, we will be hosting a 45-minute webinar with global B2B digital and integrated marketing agency, Stein IAS, to discuss insights and experiences with Account-Based Marketing (ABM) and how it can help you drive higher marketing and sales performance. The session will be moderated by our CEO, Tom O’Regan, and will be a discussion between Tom, Amit Varshneya—Head of ABM Strategy at Madison Logic—and Ted Kohnen—Managing Director at Stein IAS.
This webinar will be the first in a series of four webinars that will revolve around our new ActivateABM Suite (you can read more about it here & here). Account-Based Marketing is quickly proving to be one of the most successful marketing techniques and more than 90% of top marketers believe that ABM is a B2B must have.
On this webinar, Amit and Ted will share best practices on how to develop and implement an ABM strategy that will help you:
- Effectively prioritize your marketing and sales initiatives
- Accelerate engagement with targeted accounts and move them through the sales funnel
- Expand your presence and impact within your most important accounts