5 Ways B2B Sales and Marketing will evolve in 2016

martechadvisor.com

Sean Zinsmeister, Senior Director of Product Marketing at Infer points out the key changes he expects – from ABM becoming ubiquitous to predictive getting smarter and some others

The world of sales and marketing is a-changing. Of course that’s not news to anyone, but in 2016, change in our industry will accelerate thanks to the innovative new tools more and more companies are adding to their technology stack. However, powerful automation and sophisticated data science aren’t enough. It’s important to keep in mind that the roles, behaviors and processes of marketing and sales folks must adapt as well.

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