5 Reasons Why a Video Marketing Platform is a New B2B Marketing MUST

By Nick Price

vidyard.com

Video marketing is transforming how we do business

Video isn’t just a nice-to-have at all stages of the buying journey, it’s a must. Why?

Because up to 90% of a customer’s decision to purchase is made before they come into contact with your sales team. We aren’t talking through whitepapers or landing pages (although they help).

72% of B2B buyers and researchers are watching videos to help them make their buying decisions. And not just a few snippets and clips of video here and there: nearly half of them watch at least 30 minutes of content, according to Google research.

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Nick Price

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