WHAT: Programmatic ad spend in the U.S. topped $10 billion in 2014 and is set to double that number by 2016.
SO WHAT: Forty percent of respondents to a Millward Brown Digital survey said that they don’t know where to begin when it comes to programmatic.
NOW WHAT: It’s imperative that brands and agencies understand the benefits of programmatic advertising and familiarize themselves with current data driven models.
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