3 Steps to Choosing Between Native Advertising and Content Marketing

By Nick Price

prdaily.com

It’s not an easy question to answer. Brands must wade through a plethora of information to decide what is best for them.

To help cut through the clutter and achieve the best results while running lean and mean, here are three tips to review before deciding which is right for you:

1. Define a goal and how you will measure success.

Ask yourself if you’re aiming for brand awareness and impressions, or audience engagement.

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Nick Price

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