B2B marketing firm Madison Logic expands roster after posting strong growth


Dive Brief:

  • After a year of 72% revenue growth, B2B marketing firm Madison Logic added Greg Franczyk as Chief Technology Officer and Veracelle Vega as Vice President of Human Resources.
  • According to Madison Logic, its client list includes 90% of the tech brands listed in the Fortune 500.
  • “Our ability to combine intent signals with predictive analytics has proved a unique differentiator for Madison Logic in crowded market,” Sonjoy Ganguly, svp product management for Madison Logic, told Marketing Dive.

Dive Insight:

In terms of what propelled the growth last year, Ganguly said the Madison Logic Activate Account Based Marketing Suite was launched last year and the team added machine-learning capabilities to help identify possible prospects not yet on clients’ radars.

“As B2B marketers moved to more targeted approaches, our intent-driven insights hit the nail on the head, helping clients successfully prioritize their targeted lists,” Ganguly said. “While we will continue to refine this product with more powerful predictive analytics, we have also launched intent-driven content marketing services, allowing us to build hyper-relevant content that will surround and engage prospects at all phases of their buyer journey.”

Meanwhile, Madison Logic CEO Tom O’Ragan said in a statement about the new hires that, “Our expansion of the Madison Logic executive team affirms our commitment to our top priorities: building the best technology to support our customers and hiring and retaining the most engaged team to support our growth.”

Franczyk previously served as chief architect of the Washington Post as well as engineering roles in the multi-channel and online retail space at Sears Holdings Corp. Vega was senior director of human resources at 21st Century Fox Entertainment as well as an HR specialist for the Social Security Administration. Vega previously was also an HR economics officer at the Bureau of East Asian and Pacific Affairs at the U.S. State Department in Washington D.C.

Read original article here.