B2B Lead Gen Advertisers Finally Have Their Own Network
Why, after all these years, does our industry still ignore one of the most important and largest segments: the B2B (define) advertiser? Most B2B advertisers don’t directly transact commerce online; their entire online marketing objective revolves around generating sales inquiries.┬áWhile large, the B2B segment is also very fragmented, which to date has made it difficult to generate the kind of critical mass needed for the ordinary lead gen provider. This in turn has deterred most providers from entering the space…but not┬áMadison Logic. Read More.