Posts by Tom O'Regan

Recalculating: How to Update 2020 Marketing Metrics to Reach B2B’s New Destination

This article was originally published by CustomerThink.com. What’s the first thing we do when our destination changes mid-trip? We update...

Three Account-Based Tools That B2B Companies Need Now to Lift Revenues

This article was originally published by MarketingProfs. As B2B marketers enter planning season for 2021, they need to focus investment...

Why Marketers Need an Account-Based Marketing Framework: Q&A With Madison Logic’s CEO, Tom O’Regan

This interview was originally published by Martech Advisor. Every business, regardless of its size or target market, can profit from account-based...