Posts by Jerry Dweck

What Does a Lead Cost? [Infographic]

Among the top priorities of any B2B organization is lead generation, but there is a big difference between generating leads and generating leads that actually convert to customers and revenue. There is enormous disparity among B2B companies when it comes to lead generation practices; many waste money on unqualified leads or fail to nurture the qualified ones, and a shockingly large number have not even identified their sales funnel. When developing lead generation strategies, benchmarks and budgets, many marketers make the mistake of thinking, “if we can just identify the lead, we’re just a step away from the sale,” but the truth is there are multiple steps and touch points between identifying leads and closing the sale. The fact is, the bulk of leads die on the vine, but so many marketers continue to throw more money into generating leads versus investing in smart lead nurturing technology that actually converts. We’re deep into 2015 budget planning now, and multiple industry analysts have predicted that B2B marketers’ lead generation budgets will increase significantly this year. So when it’s time to finalize the Lead Generation line item on your marketing budget, do you know what content syndication should cost? Do you know the average CPL in your industry or vertical for benchmarking purposes? Do you know how to make the most of that budget to generate leads that translate to real revenue? Lead generation is a line item that can either make or break your budget, and there are many factors to consider. If you’re looking to boost conversions and revenue, increase your knowledge of efficient, effective B2B lead generation and nurturing practices that optimize your budget and minimize waste. Before you determine your lead strategy for 2015, make sure you know the facts. Here’s a handy infographic from Madison Logic to get you started. It provides a “top of funnel” average, by vertical, based on their extensive distribution platform.

Content Tug-of-War [Infographic]

The Cost of A Lead

How much does a lead cost? That just might be the most common question that we’ve encountered while working in the...

Email Segment Builder [Product Demo]

Madison Logic CEO, Erik Matlick, demonstrated the Email Segment Builder live at the Huffington Post stage at Advertising Week 2013.

That’s No Lead, That’s a Prospect #leadgen2013

Digital marketers are constantly pressured to justify their budget spending, and one of the simplest ways to help nail down...

Erik Matlick on the Importance of Content Monitoring

Erik Matlick on the Importance of Content Monitoring

Erik Matlick, CEO of Madison Logic, talks with Allvoices at Advertising Week about B2B marketing and why content monitoring is so...

Advertising Week 2013: Erik Matlick Demonstrates Madison Logic’s Email Segment Builder

Advertising Week 2013: Erik Matlick Demonstrates Madison Logic’s Email Segment Builder

Madison Logic is going to be exhibiting at Advertising Week 2013 at the Times Center in New York City. CEO Erik Matlick...

Madison Logic: Ad Serving Platform for Lead-Gen

Madison Logic: Ad Serving Platform for Lead-Gen

Founder Erik Matlick of pay-per-click ad network IndustryBrains has launched Madison Logic, which he claims is the first full-service ad serving...

Madison Logic Automates Lead Generation Platform

Madison Logic Automates Lead Generation Platform

Erik Matlick is attempting to fill a niche in the lead-generation biz. The founder of IndustryBrains and MediaBrains is launching...

B2B Lead Gen Advertisers Finally Have Their Own Network

B2B Lead Gen Advertisers Finally Have Their Own Network

Why, after all these years, does our industry still ignore one of the most important and largest segments: the B2B...

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