Posts by Madison Logic Team

15 Must-Know Statistics About the Importance of Lead Nurturing

According to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost per...

One Question With… Louis Blaut, Senior Director of Ad Operations

We asked the inimitable Louis Blaut, Madison Logic’s Senior Director of Ad Operations, about the difference between ad impressions and...

15 Captivating Statistics That Prove You Need ABM Right Now

According to SiriusDecisions, 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts. Why...

Blogs, Podcasts and Webinars… Oh My! B2B Content Preferences 2018

According to Demand Gen Report’s new 2018 Content Preferences Survey Report, half (51%) of the B2B marketers they surveyed find themselves overwhelmed by the...

Video: One Question With… Vin Turk, COO & Co-Founder, Madison Logic

A recent Forrester study found that only half of marketing and sales decisions are based on data. The study found that,...

Steve Lucas, CEO Marketo, on the Madison Logic/Marketo Partnership

Steve Lucas, CEO of Marketo, sent us a video in which he talks about Madison Logic’s partnership with Marketo, the...

Madison Logic Announces Partnership with Marketo to Help B2B Marketers Quickly Convert Target Accounts with a Global Account-Based Marketing Self-Serve Platform, ActivateABM Direct

The platform unifies the power of ABM with Marketing Automation, enabling marketers to reach and engage prospects at every stage...

Use The Force, B2B Marketer

Remember that moment in Star Wars when Obi Wan Kenobi gives Luke Skywalker the lightsaber? At that point in the movie, Obi...

Success Story: Opentext

Learn how Opentext benefited from the ML Platform.

Success Story: CA Technologies

Learn how CA Technologies benefited from the ML Platform.

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