Posts by Jeff Buddle

Employee Spotlight: Brad Kauntiz, Global Head of Talent

What has been your favorite project since you’ve been on board? Building upon an amazing culture by hiring people with...

Video: One Question With… Lindsay Wright (feat. Prince)

As we’ve written before, great lead nurturing is essential to pushing leads through the funnel. When your message and content is...

One Question With… Louis Blaut, Senior Director of Ad Operations

We asked the inimitable Louis Blaut, Madison Logic’s Senior Director of Ad Operations, about the difference between ad impressions and...

Blogs, Podcasts and Webinars… Oh My! B2B Content Preferences 2018

According to Demand Gen Report’s new 2018 Content Preferences Survey Report, half (51%) of the B2B marketers they surveyed find themselves overwhelmed by the...

Video: One Question With… Vin Turk, COO & Co-Founder, Madison Logic

A recent Forrester study found that only half of marketing and sales decisions are based on data. The study found that,...

Steve Lucas, CEO Marketo, on the Madison Logic/Marketo Partnership

Steve Lucas, CEO of Marketo, sent us a video in which he talks about Madison Logic’s partnership with Marketo, the...

Madison Logic Announces Partnership with Marketo to Help B2B Marketers Quickly Convert Target Accounts with a Global Account-Based Marketing Self-Serve Platform, ActivateABM Direct

The platform unifies the power of ABM with Marketing Automation, enabling marketers to reach and engage prospects at every stage...

Use The Force, B2B Marketer

Remember that moment in Star Wars when Obi Wan Kenobi gives Luke Skywalker the lightsaber? At that point in the movie, Obi...

Challenges and Opportunities for B2B Marketers

This blog post is an excerpt from research conducted with DemandGen Report in January and February of 2018. To access...

Success Story: Limelight Networks

Learn how Limelight Networks benefited from ActivateABM, the only comprehensive account-based marketing platform.

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