Posts by Madison Logic Team

Don’t Believe the Hype: Account-Based Marketing Turns a Corner

For every five companies that jump on a bandwagon just to spout buzzwords, there is at least one company that...

One B2B Marketer’s Opinion

Over at Demand Gen Report, Dimitri Lisitski of Infl2 has fired a shot across Madison Logic’s bow. His article, Why Account-Based...

One Question With… Sonjoy Ganguly (feat. Prince)

In this episode, our own Chief Product Officer, Sonjoy Ganguly, talks to us about how best to optimize content for every...

It’s Only Natural to Nurture Your Leads

Shelley Levene: The leads are weak. Blake: “The leads are weak?” The f**king leads are weak? YOU’RE weak. To hear it told, Sales...

Employee Spotlight: Brad Kauntiz, Global Head of Talent

What has been your favorite project since you’ve been on board? Building upon an amazing culture by hiring people with...

Video: One Question With… Lindsay Wright (feat. Prince)

As we’ve written before, great lead nurturing is essential to pushing leads through the funnel. When your message and content is...

15 Must-Know Statistics About the Importance of Lead Nurturing

According to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost per...

One Question With… Louis Blaut, Senior Director of Ad Operations

We asked the inimitable Louis Blaut, Madison Logic’s Senior Director of Ad Operations, about the difference between ad impressions and...

15 Captivating Statistics That Prove You Need ABM Right Now

According to SiriusDecisions, 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts. Why...

Blogs, Podcasts and Webinars… Oh My! B2B Content Preferences 2018

According to Demand Gen Report’s new 2018 Content Preferences Survey Report, half (51%) of the B2B marketers they surveyed find themselves overwhelmed by the...

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