Posts by Madison Logic Team

Video: Learn About How PGi Used Activate ABM™ to Identify, Engage & Convert Their Target Audience

Using the measurement and analytics tools in Activate ABM™, PGi gained real-time insights into what research their top accounts were...

If All Sales is Account Based, Why Isn’t All of Marketing?

 This article was written by Tom O’Regan, Madison Logic’s CEO and originally published by Advertising Age. “There’s nothing new under the...

B2B Marketers Using Account Based Marketing Now Gain Deeper Insights and Greater Precision from Enhancements to Madison Logic’s Activate ABM™ Platform

Activate ABM™, the leading account based marketing platform, now offers B2B marketers richer insights into their media performance, along with...

Madison Logic Expands into APAC and Announces New Executive Leadership

This article was originally written by Shabana Arora and published in MarTech Advisors New York, NY: Madison Logic, the provider of Account...

Activate ABM™ v2.0 Beta: Frequently Asked Questions

Why does my program show impression numbers that are lower than what has actually been delivered? General Exception: As an...

A Few Questions for… Adam New-Waterson

Welcome to the second installment of A Few Questions With…, Madison Logic’s interview series with thought leaders about Account Based...

As ABM Continues To Evolve In 2017, So, Too, Must Your Metrics

This article was written by Sonjoy Ganguly, SVP of Product at Madison Logic, and was originally published by CMO.com QUICK...

ADVENTURES IN B2B MARKETING [VIDEO SERIES]

Adventures in B2B Marketing is a series that is hosted by Sonjoy Ganguly, SVP of Product Management at Madison Logic....

Trends to Watch in MarTech Through 2017

This article was originally published by Biz Report and was written by Kristina Knight Martech and Adtech, according to two experts, will...

The ABM Roadmap For 2017: 5 Steps To Activate Your Best Customer Accounts [WEBINAR & Q&A]

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