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Content Marketing Best Practices

How mid-size companies can adopt the enterprise mindset to win accounts

This article by Sonjoy Ganguly, Madison Logic’s Chief Product Officer, originally appeared on MarTech Today. Sure, we can all admit that...

Content nurturing for ABM: Moving from theory to practice

This article by Sonjoy Ganguly, Madison Logic’s Chief Operating Officer, originally appeared on Martech Today. Here is a scene that’s all...

Calling all B2B sellers and marketers: Business as usual is holding you back

This post, written by Sonjoy Ganguly, originally appeared on Martech Today.  “If you always do what you’ve always done, you’ll always...

Advertising Hall of Famer David Bell Joins Madison Logic Board as First Independent Director

Former CEO of Interpublic Group Brings a Wealth of B2B Experience to the Leader in Global Account Based Marketing NEW...

B2B CMOs and CIOs: It’s time to rethink data management

 This article was written by Sonjoy Ganguly, Madison Logic’s SVP of Product and originally published by MarTech Today Effective data management is...

B2B Marketers Report Stronger Results From Retargeting Programs Tied To ABM, Segmented Campaigns

 This article was written by Brian Anderson, featuring a quote from Tom O’Regan, Madison Logic’s CEO and originally published by Demand Gen...

What Is ABM & Why Do You Need It? [White Paper]

 

Video: Learn About How PGi Used Activate ABM™ to Identify, Engage & Convert Their Target Audience

Using the measurement and analytics tools in Activate ABM™, PGi gained real-time insights into what research their top accounts were...

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