Adventures in B2B Marketing
is a series that is hosted by Sonjoy Ganguly, SVP of Product Management at Madison Logic. This video series discusses the wide-world of B2B marketing with a specific emphasis on account based marketing (ABM). In each episode, Sonjoy takes a closer look at everything from the B2B buyer to how content can empower your B2B marketing campaigns. Enjoy the videos and see how these insights can help your marketing initiatives.

Episode 1: The Anatomy of the B2B Buyer

Episode 2: The B2B Buyer – Finding Them Where They Live

Episode 3: The Power of Native

Episode 4: Always On

Episode 5: The Power of Content

Episode 6: The Metrics That Matter