ADVENTURES IN B2B MARKETING [VIDEO SERIES]
Adventures in B2B Marketing is a series that is hosted by Sonjoy Ganguly, SVP of Product Management at Madison Logic. This video series discusses the wide-world of B2B marketing with a specific emphasis on account based marketing (ABM). In each episode, Sonjoy takes a closer look at everything from the B2B buyer to how content can empower your B2B marketing campaigns. Enjoy the videos and see how these insights can help your marketing initiatives.
Episode 1: The Anatomy of the B2B Buyer
Episode 2: The B2B Buyer – Finding Them Where They Live
Episode 3: The Power of Native
Episode 4: Always On
Episode 5: The Power of Content
Episode 6: The Metrics That Matter
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