Adventures in B2B Marketing: Anatomy of a B2B Buyer

Adventures In B2B Marketing: Anatomy of a B2B Buyer is the first part of a series that is hosted by Sonjoy Ganguly, SVP of Product Management at Madison Logic. This video series will discuss B2B marketing with an emphasis on account-based marketing (ABM).

In this first episode, Sonjoy discusses how the B2B buyer today is evolving and old marketing tactics may be less effective because of this and in 2016 it is about innovation and reaching your buyers where they operate most.