Leverage intent data to drive ROI

With account-based marketing, it’s important to understand which accounts are the most likely to convert—before they explicitly express interest by visiting your site and registering for your content.  ActivateABMTM measures these research signals so you can use them to prioritize target account lists, guide investments in paid channels, optimize marketing programs, and drive content strategies.

Velocity

The speed and frequency at which relevant content is consumed.

Volume

The quantity of relevant content consumed.

Density

Saturation of relevant topics within content.

Define and refine your target account list using data science

ActivateABMTM offers the industry’s only B2B data management platform (DMP) which synthesizes the most important data, understands the levels of engagement with your brand, and executes hyper-targeted marketing programs at scale. Using a combination of insight from your CRM and marketing automation systems, our intent monitoring, and the largest reach across all devices, ActivateABMTM identifies the accounts and buyers most likely to convert.


Account-based marketing intent monitoring trending topics

ActivateABMTM can show you which accounts are currently researching solutions like yours. These accounts:

  • Are 2x more likely to convert to site visits after viewing your digital ad
  • Are 3x more likely to engage with product-specific content after seeing your ad
  • Convert into leads 30% faster

White Paper: Drive ROI With Intent Based ABM