Leverage intent data to drive ROI

With account-based marketing, it’s important to understand which accounts are the most likely to convert—before they explicitly express interest by visiting your site and registering for your content.  ActivateABMTM measures these research signals so you can use them to prioritize target account lists, guide investments in paid channels, optimize marketing programs, and drive content strategies.

Velocity

The speed and frequency at which relevant content is consumed.

Volume

The quantity of relevant content consumed.

Density

Saturation of relevant topics within content.


ActivateABMTM can show you which accounts are currently researching solutions like yours. These accounts:

  • Are 2x more likely to convert to site visits after viewing your digital ad
  • Are 3x more likely to engage with product-specific content after seeing your ad
  • Convert into leads 30% faster

Gain key insight into the research trends across your target accounts to help prioritize your efforts and drive ROI. Armed with this information, you can optimize programs, content, sales engagement and improve alignment between the marketing and sales teams.


Account-based marketing intent monitoring trending topics

White Paper: Drive ROI With Intent Based ABM