With ActivateABMTM Journey Optimization you will deliver the right message, to the right accounts, at the right time. Your media execution plan stays aligned with your buyers in real time, across every marketing channel, enabling you to tailor content and brand message to every buyer stage.
As a B2B marketer your time is best spent thinking of strategic solutions to real world problems for your business. Without any need to download reports, create pivot tables, and make manual adjustments, ActivateABMTM dynamic optimization puts hours back on your calendar.
It is critical to engage with prospects as soon as they express interest in your content. Leads from your programs automatically pass into your marketing automation system for nurturing and on-site personalization. No more wasted time waiting for vendor reports and file uploads.
ActivateABMTM provides your team with a real-time view of the topics that your prospects are researching, account by account. Build content and design creative based on these insights. Help your sales team frame conversations by understanding your prospects’ most pressing needs.
Need help creating the right content for your prospects? Madison Logic can produce content customized to your audience’s interests and buying stages. LEARN MORE
Integration with Salesforce.com means that your sales team knows what their prospects are researching right now. Tailor each sales interaction with the right message to engage and convert their best prospects.
Madison Logic helps B2B marketers convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer journey.
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