Account Based Marketing


abm-identify

IDENTIFY

 Identify all the b2b influencers within your target list, every company currently in-market, and the topics they are researching.

abm-create

CREATE

Develop influential marketing content to drive the highest level of engagement.

abm-engage

ENGAGE

Engage with influencers and decision makers, at every stage of the buying process, with lead generation and display advertising programs at scale.

abm-analyze

MEASURE

Gain access to real-time analytics and insights, with account level attribution and engagement metrics, to power all your marketing channels.



With Activate ABM™ you can leverage our proprietary data across premium B2B media for your lead generation and targeted advertising programs.


Named Accounts

Activate ABM™ delivers maximum scale and reach across key decision makers & influencers at your target accounts.

Prioritized Accounts

Create more effective programs with multiple nurturing tracks by identifying which of your target accounts are in-market for your products.

Surging Accounts

Capitalize on market trends to discover the surging accounts that are not on your target list.



 


intent sources

Identifying Your Audience

 

Today, a prospective customer is 70% through the decision-making process before they even reach out to a salesperson. Your company needs to be in front of your prospects as early in the process as possible.

Madison Logic’s proprietary data-driven platform understands which companies and individuals are actively engaged in research, enabling you to deliver your messaging directly to the right audiences, at the right time.

Our ability to unify multiple proprietary and third-party data sources, leveraged against multiple media channels, creates a powerful advantage for your lead generation programs.

 

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Reporting and Analytics

 

Madison Logic’s Activate ABM™ platform offers customers a powerful analytics suite which helps them validate marketing reach and impact on target accounts, design the most effective data-driven content strategy, and optimize sales messaging for each account.

Enhanced analytics include:

  • Media Attribution to validate that customers are reaching and driving engagement across their target accounts, and how their display advertising and lead gen campaigns are performing
  • Market Insights that identify key topics that are trending, and the content that is most engaging
  • Account-Level Insights including the correlation between ad exposure and site visits, assets downloaded, content type and the leads generated


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