Account Based Marketing Targeting with Intent

This whitepaper demonstrates why account based marketing continues to gain momentum and why you should consider implementing an intent-driven ABM program in your organization.

Account based marketing is far more than a nice-to-have solution for B2B marketers. It has become an indispensable part of the marketing toolbox; a crucial part of smart demand generation initiatives that reduces waste and increases the effectiveness of demand gen and content marketing campaigns. 

But all ABM solutions are not created equal.

IP Targeting and Demographic Targeting will only get you halfway there. Only ABM driven by Intent Data can help you reach prospects who are actively researching products like yours. 

This whitepaper will help you understand how to get the right message in front of the right people when they’re exhibiting the most propensity to buy.



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