Account-Based Marketing Offering Propels Madison Logic to Achieve a 72% Revenue Growth in 2015
Expands Executive Team to Meet the Brand and Demand Needs of the Company’s Fortune 500 B2B Client Base
NEW YORK, NY–(Marketwired – Feb 9, 2016) – Madison Logic, the industry’s most comprehensive B2B digital brand and demand gen solutions powered by actionable intent data, announced today the company’s explosive 72 percent year-over-year increase in revenue. Madison Logic’s client roster includes 90 percent of the tech brands listed on the Fortune 500. To support these efforts, Greg Franczyk joins the Madison Logic executive team as Chief Technology Officer and Veracelle Vega joins as Vice President of Human Resources.
“Our expansion of the Madison Logic executive team affirms our commitment to our top priorities: building the best technology to support our customers and hiring and retaining the most engaged team to support our growth,” said Tom O’Regan, CEO of Madison Logic. “With more than 40 years of combined experience, Greg’s and Veracelle’s contributions will only add to the company’s growth, continuing to develop our talent and delivering the technology to continue as a leader in the B2B community.”
Franczyk brings engineering and tech leadership experience spanning both media and retail to his role as CTO. Prior to Madison Logic, he served as Chief Architect of The Washington Post. He also held a variety of engineering roles in the multi-channel and online retail space at Sears Holdings Corp.
“Madison Logic is doing some amazing work with data, driving return on clients’ marketing investments,” Franczyk said. “I’m excited for the opportunity to work with such a talented team and do my part to help take the company’s technology platform to the next level.”
As vice president of Human Resources, Veracelle Vega will lead all aspects of the people processes including learning and development, talent acquisition and employee engagement. Previously, she was Senior Director of Human Resources at 21st Century Fox Entertainment. She also served as an HR specialist for the Social Security Administration and was an HR economics officer at the Bureau of East Asian and Pacific Affairs at the U.S. State Department in Washington DC.
“I am thrilled to join this incredible, industry-leading team,” said Vega, “where nurturing our people and culture are first and foremost as Madison Logic continues to grow and scale.”
“2015 was a ground-breaking year for Madison Logic,” added O’Regan. “As we continue on our steep growth trajectory, we look forward to a similarly strong year in 2016 by continuing to lead the industry and making intent data actionable to power B2B marketing campaigns.”
The company is also pleased to announce their title sponsorship of Content2Conversion in Scottsdale AZ in Feb. 15-17. The Madison Logic team will be sharing information on content and how to leverage intent topics to create world class B2B marketing and ABM campaigns.