Account-Based Marketing (ABM): How to Make It Work For You

On August 6th, we hosted a 45-minute webinar with global B2B digital and integrated marketing agency, Stein IAS, to discuss insights and experiences with Account-Based Marketing (ABM) and how it can help you drive higher marketing and sales performance. The session was be moderated by VP of Media Sales, Tom Koletas, and was a discussion between Tom, Amit Varshneya—Head of ABM Strategy at Madison Logic—and Ted Kohnen—Managing Director at Stein IAS.

This webinar was the first installment in a series of four webinars that revolve around our new ActivateABM Suite (you can read more about it here & here). Account-Based Marketing is quickly proving to be one of the most successful marketing techniques and more than 90% of top marketers believe that ABM is a B2B must have.

During the webinar, Amit and Ted shared best practices on how to develop and implement an ABM strategy that will help you:

  • Effectively prioritize your marketing and sales initiatives
  • Accelerate engagement with targeted accounts and move them through the sales funnel
  • Expand your presence and impact within your most important accounts

You can view this webinar on-demand here.