Account-Based Marketing 101 With Tom O’Regan

Madison Logic, a provider of B2B marketing services, has launched an account-based marketing suite.

Dubbed Activate ABM, the platform aims to help B2B marketers leverage intent data to define company targets, retarget website visitors and use predictive targeting.

“B2B marketers need better digital marketing solutions to help them identify the right audience at the right companies across the marketing funnel,” said Sonjoy Ganguly, senior VP of product at Madison Logic, in a statement. “While the programmatic ecosystem is focused on reaching individuals for consumer based advertising goals, enterprise decisions are made by multiple decision makers. Because of this, the new generation of account-based marketing solutions are designed to reach groups of individuals at target companies.”