Press and News

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If All Sales is Account Based, Why Isn’t All of Marketing?

 This article was written by Tom O’Regan, Madison Logic’s CEO and originally published by Advertising Age. “There’s nothing new under the...

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B2B Marketers Using Account Based Marketing Now Gain Deeper Insights and Greater Precision from Enhancements to Madison Logic’s Activate ABM™ Platform

Activate ABM™, the leading account based marketing platform, now offers B2B marketers richer insights into their media performance, along with...

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Madison Logic Expands into APAC and Announces New Executive Leadership

This article was originally written by Shabana Arora and published in MarTech Advisors New York, NY: Madison Logic, the provider of Account...

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VIDEO: One Question With… Tom Koletas (Data Everywhere)

Madison Logic’s very own Tom Koletas, SVP of Global Media, addresses the fact that B2B marketers have more than enough...

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A Few Questions for… Adam New-Waterson

Welcome to the second installment of A Few Questions With…, Madison Logic’s interview series with thought leaders about Account Based...

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As ABM Continues To Evolve In 2017, So, Too, Must Your Metrics

This article was written by Sonjoy Ganguly, SVP of Product at Madison Logic, and was originally published by CMO.com QUICK...

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Trends to Watch in MarTech Through 2017

This article was originally published by Biz Report and was written by Kristina Knight Martech and Adtech, according to two experts, will...

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Happy Thanksgiving from Madison Logic

It’s that time of year again! There’s a chill in the air and it’s a short work week. Before we...

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Confessions of an ABM Skeptic

This article was written by Tom Koletas & originally published by CMSWire Remember pet rocks or Rubik’s Cubes or hipster...

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Madison Logic Ranked Number 351 Fastest Growing Company in North America on Deloitte’s 2016 Technology Fast 500™

Attributes 204.5 Percent Revenue Growth to the Success of its Comprehensive Global Account Based Marketing Platform, Activate ABM™ NEW YORK,...

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A Few Questions For… Joe Chernov of InsightSquared

Welcome to the first in an brand new series here on the Madison Logic Blog. We’ll corner a leading B2B...

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One Question With… James Matlick (Implementing ABM)

Madison Logic’s product manager, James Matlick, tells us all about the challenges marketers face when implementing account based marketing

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Video: One Question With… Kevin Mulrane (Getting Started with ABM)

How should B2B marketers get started with account based marketing? It’s not as difficult as you might think. We asked...

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Why Aren’t B2B Marketers Leveraging Personalized Content Yet?

This article was written by Paul Briggs & originally published by MarTech Advisor Paul Briggs, GM International, Madison Logic examines...

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Video: One Question With… Greg Franczyk

Data is everywhere. As B2B marketers, we’re veritably drowning in it. There’s so much marketing data available its unclear how...

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The Nature of Innovation, and How to Harness It!

This article was written by Sonjoy Ganguly and originally appeared on Business 2 Community Every company wants to be innovative, but few...

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Don’t Overlook Your Current Customers With Your ABM Strategy

This article was written by Tom Koletas and originally appeared on MarketingLand Make no mistake, account-based marketing is ideal for targeting...

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Raab Report: Account Based Marketers Need Many Vendors for Full Solution

This article was originally written by Shabana Arora for MarTech Advisor No single vendor offers a complete solution for Account Based Marketing...

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4 Ways to Kick Into Hyper-Growth This Year: From the garage to hyper growth, every entrepreneur wants to be featured on INC 5000

This article was written by Tom O’Regan and originally published by Inc Tom O’Regan, CEO, Madison Logic gives brands some tips...

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For the 4th Time, Madison Logic Appears on the Inc. 5000 List, Ranking No. 1814 With Three-Year Sales Growth of 204%

NEW YORK, NY–(Marketwired – Aug 18, 2016) – Inc. magazine today ranked Madison Logic No. 1814 on its 35th annual...

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One Question With…Kim Kremer: Why Display Advertising is Important for B2B Marketers

Display advertising sometimes gets a bad rap. But it’s an essential tool for B2B marketers. In this 60 second video,...

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Rely on Data, Not a Spray and Pray Approach

This article was written by Tom O’Regan and originally published by MarTech Advisor Tom O’Regan, CEO, Madison Logic gives brands...

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Madison Logic, the Global Leader in Account Based Marketing, Expands Activate ABM to Include Groundbreaking Measurement and Attribution Analytics

The Only Global Platform for Comprehensive ABM Provides B2B Marketers With 100 Percent Attribution Across Digital Channels for Their Display...

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How Do We Measure Success In B2B Content?

This article was written by Tom O’Regan & originally appeared on the Duplici blog As B2B marketers, we’re constantly changing...

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Don’t Turn a Deaf Ear to Customers and Prospects

Dennis Syracuse, CMO of Madison Logic, explores how B2B marketers can tune into the needs of their customers and prospects A...

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One Question With… Our Guest: Jeff Soriano

In this episode of One Question With…, we’re pleased to feature a special guest: Jeff Soriano, Senior Director of Demand...

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How Data-Driven Account-Based Marketing Can Help Achieve Sales And Marketing Alignment

This article was written by Sonjoy Ganguly and appeared on Demand Gen Report. Once upon a time, account-based marketing (ABM) was...

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4 Ways Predictive Marketing Is Changing Our Content for Good

This article originally appeared on Inc.   There is more content marketing floating around than ever, and it makes sense why: it’s...

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Intent data for B2B: No guessing allowed

This article was written by Dennis Syracuse and appeared on B2B Marketing Dennis Syracuse, CMO of Madison Logic, explains how intent data can...

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Winning B2B Marketers Follow the Purchasing Power

This article was written by Greg Franczyk and appeared on CMSWire We all know that data is the key to...

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One Question With…Kevin Mulrane: Marketing & Sales Alignment

Sales & marketing alignment is crucial for solidifying the success of a business. However, sometimes this alignment can be easy...

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Madison Logic and YesPath Announce Partnership to Enable Adaptive Account Based Marketing

YesPath Customers Can Now Run Media Programs that Adapt to Each Account NEW YORK, NY and SAN FRANCISCO, CA–(Marketwired –...

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Take These to Your CEO: Marketing Metrics That Matter

This article was written by Tom O’Regan & originally appeared in AdAge How to Develop the Right Metrics for Account-Based...

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Does LinkedIn Deal Signal Microsoft Wants Back In on the Ad Business?

This article was written by Mike Shields & published by The Wall Street Journal Industry executives sees potential for software company...

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B2B KPIs Increasingly Move to More Holistic View

This article was originally written by Susan Borst for the IAB When it comes to Key Performance Indicators, KPIs, we...

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Madison Logic Partners With Tapad to Realize Attribution Across Every Channel for Global B2B Marketers

B2B Marketers Can Now Deliver the Right Message to the Right User at the Right Time Across Devices and Channels...

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Enhancing Marketing Efficiency With Intent Data

This article was published by Marketing ID In an interview with Marketing ID’s Brian Anderson, Madison Logic’s Sonjoy Ganguly discusses...

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Mintigo Partners With Madison Logic to Support the Industry-Leading Account Based Marketing (ABM) Solution

SAN MATEO, CA–(Marketwired – May 25, 2016) – Mintigo, the pioneer of predictive marketing and sales technology, has partnered with Madison...

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One Question With… Eric Biener (Making your Content Matter)

There’s a tremendous amount of content out there. How are you as a B2B marketer to compete with the flood...

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Acquisition of Internal Results Solidifies Madison Logic as the Largest Global Account Based Marketing Provider

Acquisition Expands International Data, Reach and Operational Footprint in Europe NEW YORK, NY–(Marketwired – May 18, 2016) – Madison Logic,...

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A Delicate Balance: Direct and Programmatic Sales for Publishers

This article was written by Vin Turk & published by Business2Community Publishers face a dilemma in today’s advertising environment. Many...

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One Question With… Vin Turk: The Importance of Marketing Attribution

The role of marketing attribution is to connect sales and marketing data so companies can see which marketing efforts are having...

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One Question With…Tom O’Regan: The Metrics that Matter

In the world of B2B marketing and targeted advertising, many experts are saying which metrics are the most effective when...

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Four Points To Consider When Refining Programmatic

This article originally was published by Adotas Programmatic advertising takes the term “data driven” to a whole new level. While...

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Stop scattering chum: Use intent data to catch big fish with your marketing automation platform

This article originally appeared on Marketing Land. Is your marketing automation as smart as it should be? Columnist Thomas Koletas...

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The Benefits of Always-On for B2B Marketers

This article originally appeared on MarTech Advisor. Sonjoy Ganguly, SVP Product Management at Madison Logic offers a tactical how-to for...

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One Question With…Kevin Mulrane (The B2B Buyer Journey)

One of the most talked about things in B2B circles recently is how the buying cycle has changed and for...

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One Question With…Elliot Markowitz: Content and Data

Content has become the backbone to any good marketing strategy. It helps nurture customers and provide insights regarding your offerings...

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Why You Need Video In Your B2B Marketing Mix

This article originally appeared on CMO.com The marketing mix continues to evolve. To stay ahead, B2B marketers need to be...

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Madison Logic Selected by AlwaysOn as an OnMedia Top 100 Winner

Recognized for Creating New Opportunities in Marketing, Branding, Advertising, and Publishing NEW YORK, NY–(Marketwired – Mar 30, 2016) – Madison...

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