logo-b2b-marketing

Intent data for B2B: No guessing allowed

This article was written by Dennis Syracuse and appeared on B2B Marketing Dennis Syracuse, CMO of Madison Logic, explains how intent data can...

CMSWireLogo

Winning B2B Marketers Follow the Purchasing Power

This article was written by Greg Franczyk and appeared on CMSWire We all know that data is the key to...

kevin_oqw

One Question With…Kevin Mulrane: Marketing & Sales Alignment

Sales & marketing alignment is crucial for solidifying the success of a business. However, sometimes this alignment can be easy...

MAD.3_Logo_031516_RGB_color

Madison Logic and YesPath Announce Partnership to Enable Adaptive Account Based Marketing

YesPath Customers Can Now Run Media Programs that Adapt to Each Account NEW YORK, NY and SAN FRANCISCO, CA–(Marketwired –...

advertising-age-logo

Take These to Your CEO: Marketing Metrics That Matter

This article was written by Tom O’Regan & originally appeared in AdAge How to Develop the Right Metrics for Account-Based...

wall-street-journal-logo

Does LinkedIn Deal Signal Microsoft Wants Back In on the Ad Business?

This article was written by Mike Shields & published by The Wall Street Journal Industry executives sees potential for software company...

iab-logo-0922

B2B KPIs Increasingly Move to More Holistic View

This article was originally written by Susan Borst for the IAB When it comes to Key Performance Indicators, KPIs, we...

DatingGameVideo

Why Account Based Marketing is Like Dating

B2B marketing is much like dating. It’s hard to find that special someone and often you have to meet many...

MAD.3_Logo_031516_RGB_color

Madison Logic Partners With Tapad to Realize Attribution Across Every Channel for Global B2B Marketers

B2B Marketers Can Now Deliver the Right Message to the Right User at the Right Time Across Devices and Channels...