One Question With…Tom O’Regan: The Metrics that Matter

In the world of B2B marketing and targeted advertising, many experts are saying which metrics are the most effective when...

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Four Points To Consider When Refining Programmatic

This article originally was published by Adotas Programmatic advertising takes the term “data driven” to a whole new level. While...

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Inventory Reservation Tutorial

Watch this online tutorial to walk through our new Inventory Reservation tool.  


Stop scattering chum: Use intent data to catch big fish with your marketing automation platform

This article originally appeared on Marketing Land. Is your marketing automation as smart as it should be? Columnist Thomas Koletas...


The Benefits of Always-On for B2B Marketers

This article originally appeared on MarTech Advisor. Sonjoy Ganguly, SVP Product Management at Madison Logic offers a tactical how-to for...


The Lead Journey

With a network of over 1,600 premium publishers, Madison Logic can collect intent interaction data to reach millions of decision...


One Question With…Kevin Mulrane (The B2B Buyer Journey)

One of the most talked about things in B2B circles recently is how the buying cycle has changed and for...


One Question With…Elliot Markowitz: Content and Data

Content has become the backbone to any good marketing strategy. It helps nurture customers and provide insights regarding your offerings...

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April 2016 Newsletter


Why You Need Video In Your B2B Marketing Mix

This article originally appeared on The marketing mix continues to evolve. To stay ahead, B2B marketers need to be...