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How Intent Data Can Drive Demand Generation

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Adventures in B2B Marketing, Episode 2: Finding the B2B Buyer

The b2b buyer is elusive, living on many screens, interacting with brands on their own terms, and at many different...

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Madison Logic Selected by AlwaysOn as an OnMedia Top 100 Winner

Recognized for Creating New Opportunities in Marketing, Branding, Advertising, and Publishing NEW YORK, NY–(Marketwired – Mar 30, 2016) – Madison...

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Account Based Marketing Targeting with Intent

 

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Intent-Driven Content Marketing

Content is the engine that drives today’s content marketing. This video explains how intent data can supercharge that engine and...

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One Question With…Kevin Mulrane: Reaching Everybody in the Buying Committee

The B2B buyer is constantly evolving. They use multiple channels for research and for their buying decisions. Reaching these buyers...

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One Question With…Greg Franczyk: How to Make the Most of Your Data

Data has become the driving force behind customer-centric businesses. Without a firm handle on what your data actually can achieve...

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Why Innovation Matters in Account-Based Marketing

This article was written by Sonjoy Ganguly & originally appeared on MarketingProfsThe scale and growth of digital media has always...

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Going Beyond Data-Driven Marketing To True Intent-Driven Campaigns

This article was written by Tom O’Regan, Madison Logic CEO, & originally appeared in MediaPost Marketers may be pledging allegiance to...

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One Question With…Sonjoy Ganguly: Always-On Technology

The B2B buyer is a fickle being. In today’s high digitized world, it is hard to reach a buyer that...

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