How Intent Data Can Drive Demand Generation


Adventures in B2B Marketing, Episode 2: Finding the B2B Buyer

The b2b buyer is elusive, living on many screens, interacting with brands on their own terms, and at many different...


Madison Logic Selected by AlwaysOn as an OnMedia Top 100 Winner

Recognized for Creating New Opportunities in Marketing, Branding, Advertising, and Publishing NEW YORK, NY–(Marketwired – Mar 30, 2016) – Madison...


Account Based Marketing Targeting with Intent


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Intent-Driven Content Marketing

Content is the engine that drives today’s content marketing. This video explains how intent data can supercharge that engine and...


One Question With…Kevin Mulrane: Reaching Everybody in the Buying Committee

The B2B buyer is constantly evolving. They use multiple channels for research and for their buying decisions. Reaching these buyers...


One Question With…Greg Franczyk: How to Make the Most of Your Data

Data has become the driving force behind customer-centric businesses. Without a firm handle on what your data actually can achieve...


Why Innovation Matters in Account-Based Marketing

This article was written by Sonjoy Ganguly & originally appeared on MarketingProfsThe scale and growth of digital media has always...


Going Beyond Data-Driven Marketing To True Intent-Driven Campaigns

This article was written by Tom O’Regan, Madison Logic CEO, & originally appeared in MediaPost Marketers may be pledging allegiance to...


One Question With…Sonjoy Ganguly: Always-On Technology

The B2B buyer is a fickle being. In today’s high digitized world, it is hard to reach a buyer that...

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