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One Question With… Tom O’Regan (2016 Prediction)

As we head into the 2015 holiday season, most b2b organizations are closing out their budgets for the year and...

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One Question With…Sonjoy Ganguly: B2B Predictions for 2016

See why Sonjoy Ganguly, SVP of Product Management at Madison Logic, believes that 2016 is going to be the “Year...

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What’s Up In 2016: 8 Experts Give Us Their Insights On Digital Marketing, Advertising And Technology

An impressive group of experts have offered their insights into where the vast world of digital marketing, advertising, and technology...

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What 12 US Performance Marketing Experts Predict to See in 2016

In what has now become an annual tradition at PerformanceIN following a similar feature last year, we’ve asked 12 experts in...

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Madison Logic Reports: B2B Lead Costs Skyrocket

Within the B2B space, the cost of a lead has increased significantly this year as more and more marketers have...

Cost of a Lead: Annual Report, 2015

Cost of a Lead: Annual Report, 2015

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Learn to Think Beyond the Clicks

Dec 9, 2015, by Dennis Syracuse Blame it on Google. Its AdWords program is the primary reason marketers put so much emphasis...

Account Based Marketing

Madison Logic: Intent Driven Account-Based Marketing

ActivateABM is the only account-based marketing full funnel solution driven by intent data, targeting prospects when they are exhibiting the...

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Native advertising best practices

Dec 3, 2015, by Tom O’Regan There are several significant trends occurring in digital marketing: programmatic advertising, the threat of ad...

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How To Turn Your Site Into A Lead Machine

Dec 2, 2015, by Vin Turk As a publisher, you live and die by how effectively your content attracts the right...

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